According to statistics, there is an alarmingly growing number of cybercrime cases all over the world. And these have led to massive losses for a lot of business owners, entrepreneurs, and civilians. The good news about this is you can choose to protect your online assets and security through Brand Protection. And one way to do this is with the use of proxy servers.


What Are Proxy Servers


A proxy server, also known as a proxy, is a device or a computer program that acts as an intermediate between the user and the server that they want to connect to. When the user connects to a website, the server will connect back to their proxy so that the user, who is the original client, has all the information that he or she needs. The proxy also hides the identity of the user to keep them anonymous.



Impact of Proxy Servers on Brand Protection


The use of proxy servers is significant in the case of Brand Protection. This is due to the fact that proxy servers are capable of hiding the identity of the user and their locations. This is particularly useful when the user wants to get access to sites that are blocked by his or her ISP or government. On the other hand, proxy servers will also protect the user from site owners who want to gather information about their users. It is worth noting that a lot of site owners will check the IP address to make sure that the user is not a bot.


Why Are Proxy Servers Necessary for Brand Protection


So what are the reasons why proxy servers are important for Brand Protection?


  1. A proxy server acts as a middleman for an internet connection. It connects the client’s computer or device to the requested server. You can use a proxy server for different reasons, one of which is security.


  1. A proxy server can be used to hide your computer’s IP address and your location. This is helpful for those who don’t want to be traced by anyone, especially in times of cyberattacks. A proxy server is also used to prevent a computer from being infected with a virus or a “trojan horse”. When you access a website using a proxy server, all the traffic between you and the server is encrypted.


  1. A proxy server also allows users to access blocked sites. Every time the user wants to access a website that his or her ISP or government has blocked, it is possible to use a proxy server to bypass these restrictions. This is done by connecting to a different IP address that is not registered to the user’s ISP or government.


  1. A proxy server can also protect the user from identity disclosure in the case of online transactions. The reason behind this is that the proxy server will hide the IP address of the user from the site owner. This means that the site owner will not be able to know the real identity of the user. This is useful for online users who want to make sure that the website that they are buying from will not sell their information to other third parties.


  1. Proxy servers are useful when safeguarding the user’s computer from being infected by malware, viruses, and other threats. This is because proxy servers will warn you if the server that you are connected to contains malicious content.

Using proxy servers is a crucial element of Brand Protection. By utilising their services, you can easily unblock websites that are restricted by your ISP or government, protect your identity, and avoid identity disclosure and other risks.

If you are looking for a way to protect your online privacy, you may want to consider using proxy servers. FraudWatch is the leading digital brand protection company that can help safeguard your security and privacy by detecting and taking down threats and malware. Let us help you protect your brand, your website, and your customer’s privacy.