In this day and age, crime is no longer limited to physical and tangible circumstances. Cybercriminals have taken it to the next level and are constantly trying their best to commit digital lawlessness, making it harder to track and trace. As a business owner, what can you do to safeguard your brand?


The good news is that there is a specific type of agency you can call to help you with this problem. Cybersecurity agencies offer brand protection services to help safeguard companies from phishing, malware, and other online threats. However, how does brand protection work?


A Guide To Brand Protection And How It Works

Brand protection providers offer four general steps in a meticulous process. Each step is geared toward shielding sensitive online information and the intellectual property of a company from being stolen and catching the people responsible. Here is a breakdown of how brand protection services can help protect you.


1. Detection

Brand protection starts by trying to find infringements of your brand anywhere on the internet. There are many forms of online infringement. Crooks may be trying to impersonate a social media profile, a fake website, or simply posting a deceptive eCommerce listing.


2. Validation

The next step in the process is validating the authenticity of the infringement. It is crucial that the agency is a hundred percent sure that the right people are penalised for their deceit. However, it is also equally important to ensure that legitimate companies are not dragged down by mistake.


3. Enforcement

This is where things get serious. Enforcement entails taking down online infringements. Once validation is done, and it has been confirmed that infringement has indeed taken place, removing the counterfeit website, social media post, or stolen online information will be enforced.


4. Reporting

This is the final stage of brand protection. This is where the agency reports the infringement to the company involved. This information is useful and actionable and may help the company protect itself in the future.


Do You Need Brand Protection?

There are special circumstances when a company may need brand protection services. If you sell a trademarked product, then you may be at risk of counterfeiting. Since cybercriminals are getting more and more adept at imitation, you seriously need to consider hiring a brand protection agency to help you.


Putting the necessary protective measures in place to protect your intellectual property is crucial, especially for trademarked items and information. Do not make it easy for criminals to get paid for something that does not belong to them. If you feel that your products or any part of your company have suffered from infringement, get in touch with a cybersecurity agency as soon as possible.


In need of cybersecurity services and brand protection? Contact FraudWatch International. We are a leading company in our industry and offer online brand protection, protection from phishing, malware, social media, and mobile apps impersonation. Let’s work together to build a better online world, free of cybercriminals. Get in touch with us today!