“Big data” denotes a massive amount of data mined and analysed for patterns and trends. Big data, characterised by a high density of variety, velocity, and volume, has opened up new vistas in analytics and security solutions for securing data and preventing future cyber-attacks.


However, big data has given thieves new opportunities to use advanced technology to access vast volumes of sensitive and personal data.


Is Big Data a threat or opportunity to Brand Protection threat intelligence? Continue reading to learn more.


Threats and Possibilities


When it comes to big data, businesses confront three primary issues:


  • Protecting critical and personal information
  • Data rights and ownership
  • A lack of talent prevents you from interpreting data (e.g., data scientists)


While addressing the core issue of information security may appear simple, the amount of data that must be processed and analysed to prevent cyber-attacks makes the task more complicated. According to research, to detect cyber-attacks, potential threats, and viruses attributed to rogue hackers, around 5GB of data must be processed per second.


Brand Protection specialists, on the other hand, can use big data analytics to review data from a range of sources and types in real-time. Big data analytics may not only collect data from a vast universe but also connect the dots between it, showing connections and links that might otherwise go undiscovered. Fending off cyber-attacks improves cybercrime professionals’ efficiency and casts a wider net when fending off cyber-attacks.


Big data offers great opportunities if companies can figure out how to use modern technologies to preserve personal and sensitive data. The two most major advantages that big data brings to businesses today are as follows:


  • Customer analytics and access to large amounts of data provide business intelligence that can be used to improve and optimise sales and marketing efforts.
  • Fraud detection and SIEM systems replacement



Boosting the Safety of Big Data


Big data is a tremendous opportunity for both companies and hackers because the incentive to target enormous data sets is frequently well worth the effort necessary to breach security levels. They have more to gain when they go after such a large data set. As a result, firms targeted by a cyber-attack and do not have proper security measures stand to lose more.


To strengthen big data security, your firm may wish to consider the following:


  • Work with industry peers to set industry standards, avoid government mandates, and exchange best practices.
  • When communicating sensitive information with others, use attribute-based encryption.
  • Open-source software that is secure
  • Keep track of all parts of the company’s audit logs.


Big data, in general, offers businesses substantial benefits that go far beyond increased business intelligence. Big data can enhance cyber security. However, to reap the benefits of big data, organisations must accept the responsibility and risk of data security.



Any company must be prepared for the worst-case scenario in the event of a significant security compromise. A company must regulate whether or not it will be able to recover from the hack and how the damages will be compensated. Most crucially, the company must maintain its clients’ trust—these are all possible if you choose to work with a digital brand protection company.


Since 2003, FraudWatch has defended client brands worldwide as a leading digital brand protection firm. They are the industry leaders in phishing, malware, social media, and mobile app impersonation security. Contact us today.