How Pharming Impacts Your Brand
Pharming is very effective at driving poor brand sentiment if it affects your customers. The attacks make use of a Phishing page that is a direct copy of your company website. When a consumer browses to your site, there are no warning signs that they are on a fake site, like there would be in a normal Phishing attack. By the time they realise their identity or finances have been compromised, your brand is already impacted.
The Pharming attack is otherwise known as “Phishing without a lure”. In effect, this means that the infection happens without an email or a file being downloaded to initiate the attack. Whilst spyware or anti-virus programs help combat this for the end user, they do not stop all forms of Pharming. Hardware devices, both local to the consumer or even shared Wifi can be infected, allowing criminals to target large groups rather than just individual consumers.
Protect Your Brand Against Pharming
The monitoring and takedown services provided by FraudWatch International help to minimise any impact your brand may incur due to Pharming. Additionally, we provide advice and guidance which you can share with your consumers and we have tools and services available to further improve the prevention and early detection of Pharming.
How FraudWatch International Combats Pharming
FraudWatch International has access to a wealth of security information sources from across the globe to assist in the detection of Pharming for our customers. Once discovered, we ensure that the attack is taken down as quickly as possible. Our experience focusses our attention on the replica site first, so that we eliminate further credentials being exposed. Parallel work also takes place to address the affected DNS or Malware that has contributed to the Pharming attack.