In the digital age, social media platforms have become a means of connection and self-expression and a fertile ground for fraudulent activities. Fraudsters have mastered exploiting these platforms, using them as powerful tools for carrying out various scams and deceiving unsuspecting users. From phishing scams designed to steal personal information to sophisticated identity theft schemes, the realm of social media has provided fraudsters with a vast playground for their nefarious activities. Understanding their tactics and staying vigilant is crucial in safeguarding ourselves against these ever-evolving threats in the online world.


5 common social media scams

Whether through cleverly crafted messages, enticing promises, or exploiting trust and emotions, fraudsters use social media platforms as their playground for manipulation. Understanding the risks and awareness of these prevalent scams is essential for safeguarding ourselves and maintaining a secure online presence.

Here are five common social media scams that you should remain vigilant about:


Phishing scams

These scams involve fraudsters sending deceptive messages or emails that appear to be from trusted sources, such as banks or social media platforms, to trick users into revealing sensitive information. For example, a user might receive an email claiming to be from their bank, requesting them to click on a link and provide their login credentials, leading to their account being compromised.

Fake profiles and romance scams

Scammers create fake profiles on social media platforms, often using stolen photos and identities, to establish connections with unsuspecting users. They build trust and emotional bonds before manipulating victims into sending money or personal information. For instance, a scammer might create a fake profile, pretend to be a potential romantic partner, and eventually ask the victim for money under false pretexts.

Prize or lottery scams

In these scams, fraudsters create posts or messages claiming the user has won a prize or a lottery. They then ask for personal information or upfront fees to receive the winnings. However, the promised reward does not exist, and the scammers disappear once they have obtained the money or personal details. An example could be a social media post claiming that the user has won a luxury holiday and needs to pay a small processing fee to claim it.

Impersonation scams

Scammers impersonate well-known individuals, celebrities, or even friends on social media to deceive users. They often use impersonation to request money or personal information under false pretences. For instance, a scammer might create a fake profile pretending to be a celebrity and ask fans for donations to a supposed charity fund.

Identity theft

Through social media platforms, scammers employ various tactics to gather sensitive data from unsuspecting individuals, such as full names, addresses, birth dates, or even bank account details. This is also known as ‘social media scraping.’ Once the scammers have obtained this information, they can use it to commit financial fraud, apply for loans or credit cards, make unauthorised purchases, or engage in other illegal activities in the victim’s name.

Stop, think and protect: practical online safety tips

Implementing helpful tips and a vigilant mindset can enhance online safety and reduce the risk of falling victim to social media scammers.

  • Be cautious of accepting friend requests or connections from unknown individuals. Verify their profiles and mutual connections before accepting.
  • Protect your personal information by reviewing your privacy settings and limiting the amount of personal data visible to the public.
  • Think twice before clicking on suspicious links, especially those sent through direct messages or emails. Hover over links to check their destinations, and only click on trusted sources.
  • Use strong, unique passwords for your social media accounts and enable two-factor authentication for an extra layer of security.
  • Be vigilant of phishing attempts. Never share sensitive information like passwords, credit card details, or social security numbers through social media platforms or messages.
  • Educate yourself about common scams and stay updated on the latest techniques used by scammers. Be sceptical of offers that sound too good to be true.
  • Report and block suspicious or fraudulent accounts to help protect yourself and others from potential scams.
  • Regularly review and clean up your friends or connections list, removing unfamiliar or inactive accounts.
  • Use reputable antivirus software and keep your devices and operating systems up to date with the latest security patches.
  • Trust your instincts. If something feels off or suspicious, it’s better to err on the side of caution and avoid engaging further.


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As experts in digital brand protection, we offer comprehensive solutions against online threats. By partnering with us, you safeguard your organisation from phishing, malware, mobile app abuse, site takedowns, and social media impersonation.

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