As we’ve already mentioned in our previous article on this topic, digital marketers need to start prioritising cybersecurity as well. And while we’ve already made a pretty strong case, we understand that some of you still need a little more convincing as to why it’s important that digital marketers improve the way they handle cybersecurity and cyberattack prevention.

To help you better understand why digital marketers need to prioritise cybersecurity, we’ve put together a list of the three reasons that exemplify just how important it is and why even digital marketers need to do their part when it comes to preventing cyberattacks. Hopefully, this will be enough to convince digital marketers to bolster their efforts against cyberthreats.


You Deal with Personal Data


One thing that digital marketers fail to consider is that their personal data is at risk while they are at work. This is especially true as remote working becomes more and more common nowadays. Every time you use your personal phone or computer for work, you are exposed to a multitude of different threats. Hackers can and will jump at the opportunity to steal and compromise your data. Considering that hackers can gain access to everything from your address to your contact details, you’ll want to do all you can to protect yourself.

While this may seem like a monumental task, there are things you can do to boost cybersecurity.  It would be best to try and keep your personal devices out of work. This can be rather difficult if your company doesn’t provide work phones and laptops for you to use. If this isn’t possible, using antivirus software is your best shot to protect yourself from cyberattacks.


Cybercriminals Target Financial Data


Aside from your personal data, financial data is also at risk. Customers who buy your products or make use of your services pay via their debit or credit cards. Financial data is commonly targeted by hackers, as they can use this data for profit. The more customers you have, the more at risk your business will be as you become a more desirable target for cybercriminals.

You can stop this from happening by using automated software testing that will gauge your site’s preparedness for these types of attacks. An alternative to this would be to hire white hat hackers to attempt to break into your site so that you can determine what you have to improve on to best protect yourself from cyberattacks.

Content Management Systems Are Under Threat


Many of you may not know this but content management systems are constantly under threat from hackers. This is why it’s imperative to ensure that the content management system that you are using is up to date. While content management systems do have cybersecurity measures in place, the nature of the attacks is constantly changing. Through the updates, content management systems will be able to prevent breaches and hacks.

Hopefully, this has helped you better understand the important role that cybersecurity plays in digital marketing. Considering the rate that technology is developing, it’s crucial that everyone involved in your business takes cybersecurity seriously. While this may require you to make significant adjustments to how you operate, it will all be worth it in the end as defending the integrity of your and your customer’s data is of the utmost importance.


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