Individuals often rely on antivirus software to protect their online activities. Still, businesses can’t rely on simple solutions like antivirus or firewalls to protect themselves from the looming menace of cybercriminals. These dangerous entities are growing increasingly clever and adept at avoiding these defences. Businesses should collaborate with a brand protection firm to develop a multi-layered brand protection plan.


First, they need to identify the misconceptions going around about cybersecurity. Find out the most common myths below.


Myth #1: Your Small Business Is Safe Since Cybercriminals Only Attack Big Companies


This could not be further from the truth, and it is one of the top cybersecurity fallacies that need to be dispelled right now. While small businesses may not be specifically targeted, they are frequently the victims of spray-and-pray attacks.


Attackers aren’t targeting specific businesses. Rather, their targets can be anything and everything they can get their hands on. Small companies frequently lack advanced security software and trained security personnel, making them a more vulnerable target for fraudsters.



Myth #2: Your Business Is Not the Type to Have a Security Breach


Every organisation will almost certainly experience a security breach at some point, so they need to be ready. Every corporation must be prepared to respond rapidly to cyberattacks and have an incident response plan in place to minimise the damage to the business.


Myth #3: Your Security Is Strong because You Weren’t Cyberattacked Yet


The goal isn’t to have perfect security. That is impossible. Rather, you should aim to establish a strategic security posture that covers the major failure points. Then, your cybersecurity should assist you in responding swiftly to a security incident and mitigating it before it causes considerable damage.


Myth #4: You Have Strong Passwords; You Can Prevent a Data Breach


Using strong passwords is the beginning, but a multilayered defence is included in a good security system. Businesses must use two-factor authentication and data access monitoring at the very least.


Leadership must drive the necessary cultural change because a security breach can have far-reaching and long-term consequences for the entire company. However, true cybersecurity readiness is the responsibility of every employee.


Myth #5: You’re Safe because You Have Anti-Virus and Anti-Malware Software


Technology alone will not be sufficient to secure your complete IT infrastructure from all cyber threats. The firm must establish a comprehensive cybersecurity plan that covers everything to achieve mature cybersecurity, including incident response, insider threat detection, and staff training.


Myth #6: You Just Need to Protect Internet-Facing Applications, Nothing Else


Businesses must protect their web-based applications. However, it should not be their whole focus. See, your company’s entire IT system could be compromised just by an employee using an infected flash drive.


Knowing this as a possible threat, companies must have proper controls in place to avoid and respond to insider threats.


Myth #7: You’re Safe because You Have Sophisticated Security Tools


Many companies feel they can construct an impenetrable barrier between their networks and cybercriminals by investing in high-end security tools and solutions. While sophisticated cybersecurity solutions are an important element of keeping your business safe, they will not protect you from everything.


Security tools and solutions are only as good as their configuration, monitoring, maintenance, and integration with overall security operations.



Recognise that cybersecurity is a continuous process rather than a finished product. Cyberattacks get more clever, imaginative, and sophisticated over time, putting your company at risk.


You must keep an eye on vital assets, conduct internal audits, and evaluate security procedures regularly. The company should integrate cybersecurity into essential business processes and invest in regular updates.


Protect your company from cyberattacks and brand abuse with FraudWatch. We’re a leading digital brand protection company that has been protecting client brands around the world since 2003. Contact us today for a consultation.