While deepfakes have shown what technology can do to create a whole new reality, they have been used in many ways to harm the reputations of various individuals and even entities. For instance, brands, administrators, and even public institutions have experienced some form of reputational damage because of deepfakes.
That being said, what exactly is a deepfake, how exactly does it damage organisations, and how do we protect ourselves from it? Those are the question we’re going to answer today:
What Is a Deepfake?
A deepfake is a form of media in which someone else’s face and voice are placed onto someone else’s body. Although the technique has been around for almost a century, the term deepfake was coined in the 2010s by the art collective known as Obvious, who used the method to create a series of portraits in which British politicians were given faces of various celebrities.
The technique of deepfake has been used in various ways. Some of the most famous uses of this technique include the creation of fake adult videos in which celebrities have their faces placed onto the bodies of adult actors. However, that wasn’t the only use for it, albeit they’re primarily for destructive reasons.
How Do Deepfakes Damage Organisations?
Many experts believe that deepfakes will be used by public figures to tarnish their reputations by creating videos that show them doing or saying things that they never actually did or said. As a result, this could greatly harm their reputations and the public’s perception of them.
In addition, many experts believe that deepfakes will be used by public figures to tarnish their reputations by creating videos that show them doing or saying things that they never actually did or said. As a result, this could greatly harm their reputations and the public’s perception of them, such as through shameless usage of an individual’s face in adult videos or other inappropriate and harmful materials.
How Do We Protect Our Organisations from the Threat of Deepfake?
The best way to protect yourself from the threat of deepfake is to build a strong social media presence that can be counted on to protect you from any illegitimate claims of wrongdoing. By having a strong social media presence, you will be able to easily defend yourself from any damaging statements that your organisation may or may not have made. Moreover, it’s quite essential to have a social media presence that is easily accessible and is transparent in nature.
Also, an organisation must have a well-established reputation that is easily accessible to the public to protect themselves from any illegitimate claims of wrongdoing. A strong social media presence is crucial to building a strong reputation that is transparent. In addition, it might also be quite useful to have a team of public relations experts who can help protect your public image and address any issues that have an effect on your public perception.
Deepfakes have shown us what technology can do. Although it’s a great tool for generating fictional content, it can also be used to create videos showing someone doing something or saying something they never actually did or said. As a result, deepfakes are used for harming an organisation’s image, whether it’s a public figure or an organisation as a whole. As such, protecting your organisation from deepfakes is a must. Reaching out to security professionals is one of the best ways to ensure that your brand and reputation stay safe from the dangers of deepfakes.
FraudWatch is a leading digital brand protection company protecting brands around the world since 2003. If you are looking for brand abuse protection services, reach out to us today!