Protect your business from Online Brand Abuse!
FraudWatch International evaluates potential brand abuse issues brought to us by our clients, to determine the potential of take down or removal of the infringing brand content. It should be noted that not all mentions of a brand can be removed, and we do not censor the internet, however, if a brand or trademark is being infringed upon, FraudWatch International will work to have this removed from the Internet.
What is “Online Brand Abuse”?
Online brand abuse can take on a variety of methods, ranging from brand impersonation, through to illegitimately claiming affiliation with a trusted brand. Online brand abuse can cause:
- Financial losses
- Damaged reputation
- Aggravated customers
Your brand is more visible than ever with consumers accessing it through multiple devices.
The methods hiding behind brand abuse:
- Brand jacking
- Pay-per-click abuse
- Grey market sale
Don’t forget trademark infringement
To achieve the best results, the criminals will often make use of identical copies of your brand trademarks. As your authorised agent, we are able to effectively remove this content through our Brand Abuse service if it constitutes a direct misuse of your asset within the appropriate jurisdiction.
Safeguard your copyright content
With so many sites sharing content and blogging about different topics, it’s inevitable that your own copyrighted content ill makes its ways onto a site without your permission. The removal of this content through our Brand Abuse service allows us to extract only the offending content from the rogue site.
Act on brand impersonation
The fine line between free speech and impersonation is often imperceptible. Our specialist online brand legal team is able to quickly distinguish between the two and enable our Brand Abuse service to get started if the impersonation is proved to be valid.