As technology becomes more and more advanced, so have the threats that businesses face. Because of this, cybersecurity and cyberattack prevention have grown in importance and should be your business’s number one priority. When it comes to cybersecurity, it’s crucial that everyone in your business works towards improving your defences.

Now, you may not know this but your digital marketing teams need to be proactive when it comes to protecting your business from cyberthreats. If the reasoning behind this isn’t clear to you, then we’ve got just the thing for you. Here are three reasons why digital marketers need to be more vigilant and prioritise cybersecurity.

 

Bots Can Affect Your Marketing Strategy

 

One of the most significant cyber threats out there comes in the form of bots. Bots can significantly alter your marketing strategy. Spoof bots are malicious and can attack your websites and do a lot of damage if they go unchecked. Not only can these bots interfere with your website’s traffic but it also muddles up your data collection. Considering how important it is to collect accurate data so you can optimise your marketing campaigns, bots can really dampen the effectiveness of your marketing efforts.

If you’re trying to deal with bots, we recommend excluding activity on your site that seems suspicious. A good way to go about doing this is to ignore successive visits from the same IP as these are more often than not bots that are trying to mislead your analytics.

 

You Handle Your Customers’ Information

 

Speaking of data, marketers handle a lot of sensitive information. A data breach not only compromises your customer’s information but also will end up hurting your business. In fact, data breaches can cost your business millions of dollars. It wouldn’t be an exaggeration to say that data breaches can end up sinking your business as some data breaches can end up costing businesses $392 million to recover from.

When it comes to protecting your customers’ data, it’s important that you are mindful of your cybersecurity practices. One simple way to do this is to make sure that your cybersecurity software is always up to date. The thing about cyberthreats is that there are new threats being born every day, so your software will need to be up to date in order to properly protect you and your customers.

 

Cyberattacks Can Hurt Your Brand

 

Lastly, you need to understand that cyberattacks do more than compromise your data. If you are a victim of a cyberattack, your brand also takes a hit. Think about it, if you are a victim of a cyberattack your customers will be less likely to trust you with their information. This will significantly hurt your brand as your customer’s trust is vital to your brand’s overall success.

To protect your brand, it’s of the utmost importance to do all you can to bolster your business’ cybersecurity efforts. This means training your staff on good cybersecurity practices so that they will be able to protect your business from all kinds of cyber threats.

 

We hope this article has helped shed some light on the importance of cybersecurity. As you can see, even digital marketers need to do their part when it comes to cyberattack prevention. While this may seem like a lot of work, it’s crucial that you prioritise cybersecurity as failing to do so will hurt you and your customers.

Make your business cyber resilient and team up with FraudWatch. We are a digital brand protection company offering fully managed intelligence, detection, and threat hunting for organisations. Contact us today and learn how we can help!